Tuesday, November 12, 2013

Logos

1898 Pepsi had very thin letters that were somewhat hard to read, then Pepsi started to make the letters even bolder. In 1905 and 1906 Pepsi was underlined with the C and P, and in 1940 it was only by the C. Then it switched to soda caps, and circles with borders around it to now being just a circle.

Thursday, November 7, 2013